Thor Pot Helps New Covent Garden Soups to Go 'Big And Bold'

The Thor Pot combines proven functional benefits with strong aesthetics. Injection moulded in polypropylene, the Thor’s robust, shatterproof design and wide opening ensure safe, convenient handling for consumers.

6/1/2011 --- The excellent working relationship between RPC Containers Blackburn and the New Covent Garden Soup Co. has been underlined by the use of RPC’s Thor Pot for the launch of the new Big and Bold range of chunky soups.

Already a market leader for its innovative approach to fresh chilled soups, New Covent Garden’s development of Big and Bold represents a significant first, as the company’s Group Marketing Director Nigel Parrott explains.
 
"Big & Bold brings an entirely new eating experience to chilled soups, namely chunky ingredients that are really filling, providing a hearty, healthy meal for one. In addition to New Covent Garden loyalists, we expect Big & Bold to appeal to younger, more urban consumers.”
 
The move reflects the growing popularity of chunky ambient soups, and New Covent Garden is confident that its heritage in chilled soups means it is well placed to deliver on taste and quality.
 
The company has a longstanding relationship with RPC Blackburn, and has again selected the Thor Pot – its market-leading solution in microwaveable, tamper evident food containers – to pack the range.
 
The Thor Pot combines proven functional benefits with strong aesthetics. Injection moulded in polypropylene, the Thor’s robust, shatterproof design and wide opening ensure safe, convenient handling for consumers. A tamper-evident tab delivers product security while the snug fitting, resealable lid maintains product freshness after opening.
 
The clear 500ml size is accentuated with a full-wrap label highlighting the Big & Bold concept, while the lid is supplied in green to match New Covent Garden branding.