Thirstie Partners With VEEV Spirits LLC To Promote Organic Cocktails

 

The Brand Partnership Program will be featured on The Craft, an editorial platform featured on Thirstie's website that brings original content to users. The program will give Thirstie users the ability to discover new spirits, wine and beer through featured articles such as a cocktail recipe or a how-to video. All of the content will be linked to allow users to instantly purchase these products in available regions.

 

Thirstie will feature VEEV Spirit and VitaFrute Organic Cocktails by VEEV in Margarita and Coconut Colada flavors available for Thirstie users in the New York City, Los Angeles and Miami markets. Users will be able to purchase the 70 proof acai-infused VEEV Spirit, a better alternative to vodka, or choose from two low-calorie, pre-mixed and ready-to-drink VitaFrute Organic Cocktails. All VitaFrute Cocktails are made with premium organic and all-natural ingredients for superior taste at under 125 calories per serving, and at 15% ALC/VOL (30 proof), it doesn't skimp on alcohol or quality. Just shake, pour over ice and enjoy! 

 

"This sponsored content partnership is first of many," said Devaraj Southworth, CEO of Thirstie. "VEEV Spirits is a perfect partner for Thirstie due to what their company stands for overall in providing consumers a better cocktail for the summer and throughout the year."

 

"By partnering with Thirstie, we're reaching new consumers in our key markets," said Carter Reum, of VEEV Spirits LLC. "We're confident that we will see significant sales growth as a result of this partnership and create new, loyal fans of VEEV and VitaFrute."