21 Jul 2015 --- Gallo Family Vineyards has joined forces with TV presenter and DJ Laura Whitmore, as part of a new campaign to support the launch of new Gallo Family Vineyards Spritz.
The integrated marketing campaign will reflect the lively and fruity nature of Spritz, shake up the wine rules and aim to recruit the next generation of wine consumers who want the sophistication of wine but who prefer alcoholic drinks with a fruitier and sweeter taste profile.
In collaboration with Laura Whitmore, the Gallo Family Vineyards ‘Spritz your Summer’ campaign encourages consumers to try Spritz and transform even the most ordinary of locations into the perfect party hotspots – the ideal way in which to enjoy Spritz.
Captured through a series of brightly coloured photography, the campaign features Laura Whitmore in a backyard location, showcasing brand new ways to ‘Spritz your Summer’ occasions, from turning your garden into a mini festival, to re-vamping your party playlists.
The ‘Spritz your Summer’ marketing campaign, will span above-the-line activity, social media, PR and trade marketing that will reach more than 10 million consumers.
The campaign will also see Gallo Family Vineyards Spritz take a sampling tour nationwide with a branded ‘Spritz Your Summer’ vehicle that will travel to festivals and outdoor events, to sample 300,000 consumers.
Inspired by the sun-drenched fruits of California and bursting with vibrant fruity notes, Gallo Family Vineyards Spritz is available in two fruit variants, Pineapple and Passionfruit with Pinot Grigio and Raspberry and Lime with White Grenache, both are gently spritzed and are best served chilled or over ice.
Olga Senkina, marketing director EMEA, comments, “We are so excited to have Laura Whitmore fronting our Gallo Family Vineyards ‘Spritz your Summer’ campaign.
“She’s the ideal ambassador to connect with our target consumers, and will help to make Gallo Family Vineyards Spritz the ‘go-to’ choice for our audience by meeting their demands for fun and fruity wines with this exciting campaign.”
On her involvement in the campaign, Laura Whitmore commented: “To celebrate the launch of Gallo Family Vineyards Spritz I’m revealing how to ‘Spritz your Summer’ moments and turn them into exciting new experiences.
“Spritz Your Summer is not just about adding a twist to classic social moments; it is about injecting freshness and energy. I love the blend of natural fruit flavours and gentle fizz in Gallo Family Vineyards Spritz and I can’t wait to enjoy a glass with friends in the sunshine.”
