Tetra Pak launches new packaging line

New Tetra Pak A1 packaging line enables customers to enter markets at competitive price points.

Tetra Pak has announced global availability of its Tetra Pak A1 packaging line, enabling manufacturers of juice, nectars, still drinks and dairy drinks worldwide to package their products in the instantly recognizable tetrahedron shaped Tetra Classic Aseptic package.

The Tetra Pak A1 packaging line meets customers’ high demands for capacity, performance and quality at a low investment. The new line produces 10,000-13,000 packages per hour, depending on volumes, and has design correction and PPH for all volumes and a modular design for easy upgrades and volume conversion kits.

"Thanks to its low investment, efficient production and Tetra Classic Aseptic packaging solutions, the Tetra Pak A1 line enables our customers to have a competitive offering at the key price point in emerging and developing markets," said Sid Johari, Vice President Economy Segment, Tetra Pak Carton Ambient, Tetra Pak.

The Tetra Pak A1 packaging line produces Tetra Classic Aseptic packages in sizes from 65 ml to 200 ml. It is suitable for several liquid food applications in markets where cost is as decisive a factor as eye-catching package shape. Manufacturers can produce various package volumes, according to local market needs, with or without the addition of a straw (using the Straw Applicator 1 for TCA). And in markets where high labour costs are an issue, the TCA Soft Tumble Packer can be combined with the filling machine to achieve a higher level of automation.

Affordable and fun packages expand customer business

The Tetra Classic Aseptic package’s original shape helps the customer’s product to stand out from its competitors in eye-catching displays. It is ideal for on-the-go consumption, appeals to younger consumers and encourages impulse purchases. Already a hit back in the 1960s when it was originally launched in Europe, today this unique package is proving extremely popular the world over with drinks producers and consumers alike. One billion Tetra Classic Aseptic packages were sold last year and this year the amount is expected to double.

Tetra Classic Aseptic packages are distinctive, safe and economical. Their tetrahedron shape is pleasing and unusual, making for instant product recognition. They are simple to produce and use a minimum of packaging material for a maximum of content. Moreover, the aseptic packaging material and process are hygienic even in hot and humid climates, where they can safely be displayed outdoors all day long at retail locations.