Tetra Pak delivers the world’s first fully renewable carton package
01 Mar 2018 --- Tetra Pak has delivered more than half a billion fully renewable packages of Tetra Rex Bio-based, the world’s first beverage carton to be manufactured entirely from renewable materials. The landmark event was announced at the Museum of Brands in London, where the package is specially featured in a new sustainability exhibit.
Tetra Rex Bio-based is manufactured solely from Forest Stewardship Council certified and controlled sources paperboard, together with plastics derived from sugar cane, all traceable to their origins.
Tetra Rex Bio-based was originally trial-launched in October 2014 in connection with Finnish dairy Valio. Valio has been selling its Valio Eila brand of lactose free semi-skimmed milk drink in Tetra Rex Bio-based for over three years. At the same time, the company has also decided to use Tetra Pak’s 100% bio based closures for all their gable-top packages.
Packages made from renewable materials are essential for preserving the environment for future generations. Renewable resources can be replenished naturally over time and enable a move away from fossil fuel-based materials, reducing the environmental impact as well as improving resource efficiency.
Christina Chester, Product Director at Tetra Pak said, “We are delighted to see the growing popularity of Tetra Rex Bio-based among customers. Packages made entirely from renewable materials are not only good for the planet, but also good for brands that seek to differentiate themselves with stronger environmental messages. With everything traceable to its plant origin, consumers are assured that the package they hold in their hands is derived entirely from plants.”
Chris Griffin, CEO, Museum of Brands said: “It is good to hear about the significant progress Tetra Pak is making in terms of delivering fully-renewable packages. They are offering brands more sustainable packaging at a time when environment is top-of-mind among consumers, and people want to make more environmentally sound choices.”
Innova Market Insights has identified the ‘mindful consumer’ as one of its top ten trends for 2018. Along with rising demand for healthier and more ethically sourced products, consumers are showing increased concern for the environmental sustainability of product packaging in their buying behavior.
The Sustainable Packaging display at the Museum of Brands is showing a selection of initiatives that help reduce the burden of packaging on the environment.
