Tesco Expands Reducol Product Line

07/11/06 Forbes Medi-Tech Inc. has announced that UK's largest retailer, Tesco Stores Ltd (Tesco), has added to its successful range of cholesterol reducing dairy products by launching a strawberry flavored yogurt drink incorporating Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol. The strawberry flavored yogurt drink will be marketed under the Tesco private label brand and is the second Reducol-based product listing for Tesco in the yogurt drink category.

"With the continued success of cholesterol-lowering milk, spread, cheese, yogurts and yogurt drinks containing Reducol, the range of Tesco functional dairy products continues to grow," said Kari Daniels, Category Director of Fresh Food at Tesco. 

The strawberry flavored yogurt drink is officially the sixth different functional dairy product now available at UK based Tesco stores. The announcement follows the successful launch of Heartfelt Plus Natural Cheese containing Reducol at UK based Tesco stores in August.

"The strong sales performance of the original flavor Reducol-based yogurt drink prompted the line expansion," said Jeff Motley, Vice President, Marketing & Sales of Forbes Medi-Tech Inc. "With the success of the initial product launch, we are strengthening the Reducol brand through increased shelf listings and great tasting alternatives for consumers who are committed to lowering their cholesterol through diet."

Anticipated revenue resulting from the launch of Reducol-based yogurt drinks is included in Forbes' 2006 revenue guidance.