Terlato Launches Tangley Oaks

05/12/07 A dramatic change is happening across America. The middle class is now consuming luxury products as never before. Armani is a household word, designer bags are de rigeur and consumers are exploring more upscale food and wine options. Terlato Wines International, the leader in luxury wines, has announced that it is launching a new brand aimed at the more than eight million Americans estimated to be trading up to luxury wines. "Tangley Oaks fulfills the desire in this growing segment for a luxury wine, approachably priced from $14 to $20, which provides consumers with a quality product from some of the most esteemed appellations in California," said David Lane, Chief Marketing Officer for Terlato.

Tangley Oaks offers three classic varietals -- Merlot, Chardonnay and Cabernet Sauvignon -- to those looking to experience luxury wine. "We are excited to be able to introduce this brand to a new audience, those who are interested in learning more about wine and want to trade up to a luxury brand," said William Terlato, Terlato Wine Group President and CEO.

The wines are crafted from grapes grown in Napa Valley and Santa Barbara, providing the world-class vineyard sources necessary to craft a luxury fine wine. Each bottle is marked with a lot number indicating the specific vineyards from which fruit is sourced for Tangley Oaks' winemakers to craft these wines.

For more than three decades, Napa Valley has been a premier appellation for California Cabernet Sauvignon and Merlot. Its climate and soil offer ideal conditions to produce high-quality fruit and wines with a long history of distinctive style and taste. The wines of Tangley Oaks marry the best attributes of this appellation -- such as its volcanic-tinged soil and unique climate -- to produce wines with well-balanced structure. This allows Tangley Oaks Cabernet and Merlot to pair well with many foods and yet, remain standout wines to be enjoyed on their own.

Santa Barbara County holds the same prestige when it comes to producing California Chardonnay. The distinctive character of Santa Barbara can be traced to the county's valley vineyards and their proximity to the Pacific Coast. The cool ocean breezes channeled into these valleys produce fruit that is comparable to the best Chardonnays of Burgundy. Tangley Oaks' Chardonnay is marked by its bright acidity, rich refined fruit, and seamlessly integrated oak, all of which combine to produce a most elegant, Burgundian-style Chardonnay.

With a quality story from vine to glass, Tangley Oaks offers the growing trade-up consumer segment an appealing entry into the luxury wine category.