Tate & Lyle and Sweet Green Fields Introduce Stevia Portfolio
11 Jul 2017 ---Tate & Lyle PLC and Sweet Green Fields will be presenting their new partnership portfolio of innovative stevia ingredients and solutions for the first time in Europe at this year’s Drinktec trade show in Munich (11 – 15 September 2017).
Based at stand B1/535, Tate & Lyle will have a significant presence at the world's leading trade fair for the beverage industry. A special menu is set to inspire manufacturers to use Tate & Lyle’s comprehensive new range of stevia ingredients to reduce calories cost-efficiently in food and drinks, without compromising on taste.
Visitors to the stand will be given an overview of the five new product families and will be able to experience first-hand the new stevia portfolio Tate & Lyle and Sweet Green Fields now offer*. This includes the pioneering Optimizer range, the partnership’s latest innovation, which offers unique, low cost alternatives to RebA 97 with the same great taste.
Tate & Lyle’s team of industry experts will be at the stand to offer support and advice to European manufacturers in meeting the demand for reduced calorie food and drinks, with 90% of consumers saying that taste is their top purchase motivator.
Tommy Lykke Husum, Senior Product Manager at Tate & Lyle, said: “Our partnership with Sweet Green Fields has enabled us to add the broadest and most competitive stevia portfolio in the industry to our sweetener platform. We can now additionally offer our customers a combined, in-depth knowledge of stevia from seed to sweetener, on top of our best in class sweeteners expertise. The partnership has enabled us to become the ingredient supplier best positioned to offer full sugar reduction solutions to our customers.”
“We know that consumers are looking for more natural sweetening solutions that help them reduce calories and sugars, but they’re not willing to sacrifice great taste. In fact, the most important benefit to a consumer when choosing a sweetener is that it’s “a good balance of taste and health.” We’re giving Drinktec visitors the opportunity to experience this first-hand at this year’s stand with our new portfolio.”
