Symrise Rebrands Kaden as Symrise BioActives

Kaden Biochemicals is strengthening its ties with its parent company on September 3, 2012, adopting a new and fresh market presence as Symrise BioActives. The new name also clearly communicates the idea that this is a familiar partner offering quality products sourced from nature.

4 Sep 2012 --- Kaden Biochemicals is now Symrise BioActives. As of September 3, 2012, the company is making its ties with its parent company more evident with a new name and its own website. It is also sharpening its profile as an independent supplier of plant extracts, rare sugars and specialties. Both its proven and new biofunctional ingredients lend themselves well to the fields of food supplements, pharmaceuticals, cosmetics and diagnostics.

Back in 1982, the founders of Kaden Biochemicals had already picked up on the global trend in the direction of natural products with added benefits for health and well-being. And the supplier of highly purified plant extracts has been developing, producing and marketing a wide array of biofunctional ingredients ever since.

Kaden Biochemicals is strengthening its ties with its parent company on September 3, 2012, adopting a new and fresh market presence as Symrise BioActives. The new name also clearly communicates the idea that this is a familiar partner offering quality products sourced from nature.

As a unit with business independence, Symrise BioActives can react in a targeted manner to the particularities of the food supplements market. It is therefore sharpening its profile as a provider of diverse products that strategically complement the Symrise portfolio. It is also making the customers’ direct contact with the company smoother, with expert contact people in this field. To this end, it has taken steps such as revamping its market presence and now has its own website at http://bioactives.symrise.com

The website provides existing and potential customers, distributors and business partners with all the relevant information about the company and its product portfolio. Symrise BioActives has grouped its Plant Extracts under the umbrella brand Actiplants. Its Specialties business is comprised of highly purified natural substances for food supplements and special applications for the fields of cosmetics and diagnostics. Symrise BioActives also offers a range of Rare Sugars for cosmetic and pharmaceutical applications.

“We changed our name from Kaden to Symrise BioActives in order to make the added value generated for our customers by this merger more visible,” explains Dr. Stephan Hillers, Managing Director of Symrise BioActives GmbH in Hamburg. “As ever, we will continue to offer customers our sound expertise in the area of natural biofunctional ingredients as well as services of reliable quality. In addition, we and our partners now enjoy the benefits of Symrise’s strong network. Among other areas, we are working closely with our parent company’s highly specialized Analytics division and with its carefully trained regulatory experts,” Hillers adds. “We are currently expanding our expertise in botanical extracts from red fruits. Also, we are developing new product concepts. These, we intend to use to further consolidate our position as an experienced partner for highly enhanced active ingredients with benefits for health and well-being,” says Dr. Hillers in conclusion.

Symrise is a global supplier of fragrances and flavorings, cosmetic active ingredients and raw materials as well as functional ingredients, and is among the top four in the global flavors and fragrances market.