Symrise Launches New Technology Evodry and Accelerates Expansion in Asia/Pacific

In his key note speech, Mr Julian Ho said, “Symrise’s investment in the Evodry manufacturing plant will position Singapore as the centre of excellence for speciality encapsulated products.

2/28/2011 --- Symrise Asia Pacific, one of the leading suppliers of fragrances, flavorings and raw materials as well as active ingredients for the perfume, cosmetics and food industries, completed the third phase of its expansion in Singapore with the opening of a new facility and the launch of the unique encapsulation technology Evodry.

The expansion is part of a S$40 million investment program and represents a testament to Symrise’s long-term commitment to Singapore and Asia. It aims at bolstering further growth in one of the world’s most dynamic markets and in expanding Symrise’s footprint in the region. With Evodry, Symrise offers clients a leading core technology which allows next-generation development of dried products as the unique particle distribution of these products results in better flowability, less dusting and excellent stability.

Declan MacFadden, President of Asia Pacific at Symrise, commented, “In the past years, our business has strongly grown and Asia/Pacific has become our second largest market. Introducing our Evodry technology to the Asian market is in line with our focused growth strategy for the region. With the new facility, we will double the output of encapsulated flavors manufactured in Singapore. Through this commitment, we will be able to further increase our geographic presence, enhance our competitive edge in Asia and support local community development by creating new jobs.”

Symrise launched the Evodry tower on 23 February 2011 in an official opening ceremony with Guest of Honour Mr Julian Ho from the Economic Development Board and additional renowned participants, amongst them His Excellency Mr Joerg Ranau, Ambassador from the Embassy of the Federal Republic of Germany, as well as top level executives from Symrise’s German headquarters in Holzminden. The opening showcased the Evodry process and outcome of novel products.

In his key note speech, Mr Julian Ho said, “Symrise’s investment in the Evodry manufacturing plant will position Singapore as the centre of excellence for speciality encapsulated products. Following through with its commitment, Symrise’s decision reflects Singapore’s capabilities and efficiencies as a hub for innovation, creation of new products, processes and technologies, which can be marketed across all of Asia Pacific.”

Between 2008 and 2010, Singapore’s total manufacturing industry increased by 3.1% and is poised for a further growth rate of 10% to 15% this year. This is a result of the public sector’s continuous commitment to position the country as a leading manufacturing hub centered on high-value activities, science and technology.

During the peak of the financial crisis in 2009, while most companies were downsizing, Symrise was expanding its business. Symrise has invested heavily in Singapore with major upgrading of research and development laboratories, the creation of an industry-leading Regional Sensory & Consumer Insights capability and the recent opening of the hightech automated liquids plant. As a result, Symrise Singapore has increased the number employed to over four hundred people at the two sites which are situated at Pandan Loop. Symrise is looking to expand its operations across Asia/Pacific in the next few years while still maintaining Singapore as its regional headquarters.

“Another key factor for maintaining a strong presence in Singapore is that we see the country being at the forefront of the food manufacturing industry, constantly expanding and growing organically but never compromising on intellectual property standards. As we invest a significant amount in R&D this is extremely important to ensure that formulations for our various food and flavoring products are well protected,” added MacFadden.