18 Jan 2022 --- Israeli start-up Sweet Victory has unveiled a line of botanical-infused chewing gums designed to stop sweet cravings by blocking the sugar receptors on the tongue. “As we see in the last years, there is a clear trend of sugar reduction. For example, consumers choose sugar-free (or reduced sugar) products, producers that make efforts to reduce sugar in F&B, and governments that legislate laws for labeling sugar-rich products,” Gitit Lahav, co-founder of Sweet Victory, tells FoodIngredientsFirst.
