SUBWAY Restaurants offering Alaskan Salmon

11/02/05 Participating SUBWAY(R) Restaurants in eight market areas across the Midwest have begun to offer an exciting new product: Wild Alaskan Salmon.

As with other SUBWAY(R) menu choices, the versatile Applewood smoked Wild Alaskan Salmon can be prepared as a toasted or untoasted sub, in a wrap or on a salad. A tasty seasoning of paprika, parsley, red peppers, onion and garlic bring out the natural flavors of one of America's favorite fish. Since this salmon has already been cooked, it can be eaten cold, such as on a sub, salad or a wrap, or heated as a toasted sub, all at a price that is competitive with other SUBWAY(R) offerings.

This particular product is always fished, and never farmed. A natural diet, combined with the rigors of swimming thousands of icy miles, give Wild Alaskan Salmon their unparalleled flavor, color and superior texture. Additionally, leading conservation organizations recommend Salmon as an ecologically-sound seafood choice. Sustainable seafood is so important to Alaska that it's written into the State's constitution.

SUBWAY's Wild Alaskan Salmon is only be available for a limited time at participating locations. In Minnesota, consumers can find this new product in the areas of Minneapolis/St. Paul, Rochester, Austin, Duluth and Mankato. In Iowa, Wild Alaskan Salmon can be found in and near Mason City, while Wisconsinites can catch it in participating Eau Claire and La Crosse restaurants. TV and radio will support this promotional product, along with various in-store point-of-purchase materials.

The SUBWAY(R) restaurant chain is the world's largest submarine sandwich franchise, with more than 22,000 locations in 77 countries. In 2002, the SUBWAY(R) chain surpassed McDonald's(R) in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY(R) restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey -- one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY(R) chain was named number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2004 -- for the 12th time in 16 years!

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