Stand-out Packaging for Finnish Whisky Uses Kemiart Brite from M-real
The project was headed by Ville Korhonen, a graphic designer at Design Foundation Finland, who was responsible for both the graphical design and the look and feel of the packaging, as well as putting it into production.
6/10/2011 --- Teerenpeli Single Malt Whisky was launched in stylish packaging early this year. The packaging design is the result of co-operation between Design Foundation Finland and the Lahti Institute of Design. The designers were given a free hand to create an attractive, clear and ecological concept.
The surface material used for the stylish corrugated board packaging is uncoated white-top kraftliner Kemiart Brite from M-real Consumer Packaging. The liner sheets have been offset-printed, hot-foiled and then litho-laminated on single-faced E-flute sheets. The packages are manufactured at Stora Enso Packaging’s Ruovesi plant.
The project was headed by Ville Korhonen, a graphic designer at Design Foundation Finland, who was responsible for both the graphical design and the look and feel of the packaging, as well as putting it into production.
“The packaging production process consists of several stages. We chose Kemiart Brite as the surface material, because its consistent quality gives better control over the process. Uncoated Kemiart Brite conveys the desired message of recyclability and eco-friendliness. The end product requires the packaging to have the strength of a primary-fibre-based liner,” explains Juha Isomäki, head of production at Stora Enso Packaging.
According to Matti Turpeinen, project manager at Design Foundation Finland, “Teerenpeli’s single malt whisky packaging has a unique structure and the concept helps this rare product – Finnish whisky – to stand out from the competition. The packaging clearly displays the stylish bottle and the valuable product - the high-quality whisky that it contains.”
“Teerenpeli’s core values are Finnish roots, ecology and recyclability, which are well portrayed by the packaging. The genuine uniqueness of the packaging appeals to consumers,” concludes Teerenpeli Group’s Managing Director Anssi Pyysing.
