Sprecher Brewing Releases 3 New Hard Sodas

Glendale, WI – Sprecher Brewing Company, long recognized as a leader in the craft beer and craft soda markets, will double its portfolio of “hard soda” beverages with the introduction of three new products — Hard Cherry Cola, Hard Orange Cream and Hard Cola. Expect to see these new brands on store shelves by late May. Beginning with Hard Root Beer, the company’s hard products have been in great demand.

With its expertise in brewing craft sodas and craft beer, Sprecher is in a key position to be a market leader. According to Jeff Hamilton, president of Sprecher, “We were the first company to make ‘hard sodas;’ now Sprecher is expanding its line of these innovative beverages to supply the demands of customers for more variety in this exciting new category.”

The new Hard Cherry Cola, Hard Orange Cream, and Hard Cola join Sprecher’s Hard Root Beer, Hard Ginger Ale and Hard Apple Pie. At 4.6% abv (alcohol by volume), these hard sodas are a treat to be enjoyed by adults. Delicious on their own, Sprecher’s new hard sodas make a sumptuous *adults only* float, especially when paired with frozen custard from Wisconsin. They also work well as mixers in cocktails. The hard sodas are packaged in 6 packs and cases of 12 ounce bottles as well as kegs. They will initially be available at the Sprecher Brewery Gift Shop and in Wisconsin.