14 Aug 2019 --- Social media can help niche products move to the mass market faster, according to new research from flavor and food ingredient supplier Symrise. The company has examined consumer behaviors around seasonal and limited time offer (LTO) products in a sample of diverse and creative early adopters across the US between the ages of 25 and 45. The study also highlights that the abbreviated nature of LTOs and seasonal offers gives brands the ability to embark on creative experiments with relatively low risk.
