12 Aug 2019 --- Start-ups play a crucial role in helping big corporations bring key trends, such as sustainability and personalized nutrition, to consumers. This is according to Caroline Bijkerk, Global Partnerships Manager at StartLife, which supports food and agtech start-ups as they grow into global enterprises. Speaking to FoodIngredientsFirst, Bijkerk explains how the food industry has changed in the last decade and how start-ups are well positioned to capitalize on this shifting landscape. Consumer issues have become more complex, she says, with social media giving consumers an avenue to share their views about the safety and quality of food products.