07 Aug 2019 --- The versatility of vegetables, as well as their appeal to social-media-minded, adventurous consumers, is driving NPD across food and beverage categories. Vibrant vegetables are taking center stage as a key ingredient across multiple applications. These include coloring confectionery, flavoring yogurts, being used as sustainable alternatives to meat and as an “effective sugar reducing vehicle”. Vegetable innovation is abundant and is showing no signs of slowing down.
