Solae and MHP Partner to Sponsor "The 2010 MHP Arnold Strongman Classic Powered By SUPRO"

Research shows that combining a blend of proteins into your diet, including isolated soy protein, whey protein and casein, may have nutritional advantages and help with optimal sports performance.

2 Mar 2010 --- Solae, LLC, a leader in healthy ingredients for nutritious great-tasting products, and Maximum Human Performance (MHP) announced that they are partnering to sponsor "The MHP Arnold Strongman Classic Powered By SUPRO" as part of the 2010 Arnold Sports Festival in Columbus, Ohio, on March 4-7. The competition takes place throughout the weekend activities in the Greater Columbus Convention Center.

"As the world's leader in soy ingredients, we think it's important to be involved in premier sporting events such as the Arnold Sports Festival," said Dr. Greg Paul, global director for sports nutrition — Solae. "Research shows that combining a blend of proteins into your diet, including isolated soy protein, whey protein and casein, may have nutritional advantages and help with optimal sports performance. Many of the strongmen participating in this year's classic consume a blend of proteins for this exact reason."

Protein is considered by many to be the most important macronutrient for humans because of the numerous roles proteins plays in the body. SUPRO is the isolated soy protein brand of Solae, and it is a high quality protein which supplies the essential amino acids that help in the muscle growing process and lean mass increase. SUPRO is used in some of the popular MHP products such as Probolic-SR and Up Your MASS. Both of these products use a protein blend.

"Probolic and Up Your MASS are both top-selling products due to their uniqueness and effectiveness in maximizing sports performance. Probolic uses a patented 12 hour sustained release protein technology and Up Your MASS uses muscle building protein and nutrients for healthy weight gain," said Steve Downs, marketing director — MHP. "Some of the best strongmen in the world, including Phil Pfister, Derek Poundstone and Brian Shaw, use our products to help them succeed in competitions such as the Arnold Strongman Classic."

Recently, Solae launched a microsite — www.PoweredBySupro.com — to serve as a resource for sports nutrition consumers. The site provides the latest muscle building protein information, including nutrition tips and facts from leading experts such as Dave Hawk, former Mr. Universe.

In addition to sponsoring "The MHP Arnold Strongman Classic Powered By SUPRO," both Solae (Powered By SUPRO) and MHP will have booths at The Arnold Sports Festival. Come visit Powered By SUPRO at booth numbers 1133-1232 and MHP at booth numbers 1119-1226. At the Powered By SUPRO booth, there will be a taste challenge, featuring one of Solae's newest innovations — SUPRO XF — an isolated soy protein, delivering exceptional flavor and functional performance for high protein beverages.