Sidney Frank Launches JC Cognac VSOP

02/08/06 Sidney Frank Importing Co., Inc. will add another ultra-premium product to its line: JC Cognac VSOP. The smooth cognac from France is due to arrive in the United States this August.

"We have been working on this product for a number of years now, and we know we have come up with the perfect combination of taste and elegance," says Lee Einsidler, CEO of Sidney Frank Importing Co., Inc. "JC is a complete package."

JC Cognac, short for Jacques Cardin, comes in a graceful bottle, designed especially for JC. The luxurious, angular bottle is richly topped with stunning silver. Stylishly emblazoned with the initials "JC" on the front, the back of the bottle has a rendering of the Fleur de Lys, or "Lily of France," which represents purity, royalty, and immortality.
  
Created in Cognac, France, JC is made with a selection of Ugni-Blanc grapes chosen with special attention paid to the soil of the vineyards. A combination of these grapes adds complexity to JC. As JC is a VSOP (Very Special Old Pale), it is created with a blend of cognacs, each aged at least four years. This special blend, developed by the cellar master, is then aged in small French oak casks. It spends its life in contact with wood, developing delicious aromas of wood tannins.

JC has an amber hue with deep golden reflections. It has an intense floral nose that reveals notes of vine flowers and some vanilla undertones. On the palate, it has a heady taste with a gingerbread and honey finish.

In addition to JC Cognac, Sidney Frank Importing is pleased to introduce two unique flavors: JC Apple VSOP and JC Jasmin VSOP.

JC Apple begins with a selection of wines, chosen for their aromas of pear, apricot, and apple. JC Apple has a lively nose that awakens with the aroma of freshly harvested apples. On the palate, a warm apple sensation yields to a finish of fresh green apple.

JC Jasmin is an exotic flavor made with a distillate imported from India. The nose is delightfully floral with undertones of herbs and tea while the palate is heady and stimulating.

JC was test marketed in Illinois this May. "The response has been tremendous," says Einsidler. "Retailers have already put in their second and third orders."

All three flavors will be available throughout the United States this August. Each will be available in the 50ml, 200ml, 375ml, and 750ml sizes. Imported from France, JC Cognac VSOP is the latest creation from Sidney Frank Importing Co., Inc., the company famous for Jagermeister Liqueur, Tequila Corazon de Agave, Gekkeikan Sake, Barenjager Honey Liqueur, and Michael Collins Irish Whiskey.