Sean "Diddy" Combs and the Makers of Ciroc Ultra Premium Handpick Newest Flavor, Ciroc Apple Infused Vodka
29 Oct 2015 --- New York -- Sean "Diddy" Combs introduces the world to Ciroc Apple Infused Vodka during his appearance tonight on "Late Night with Seth Meyers." Ciroc Apple is the sixth flavor in the line extension from the makers of Ciroc Ultra Premium. The newest variant joins the best-selling lineup, which includes Ciroc Ultra Premium, Ciroc Pineapple, Ciroc Peach, Ciroc Amaretto, Ciroc Red Berry and Ciroc Coconut.
In honor of the launch, Ciroc has commissioned American performance painter David Garabaldi to share his creative interpretation of the "forbidden fruit" thematic with audiences in New York and Los Angeles. The artist's masterpieces will be exposed on larger-than-life wallscapes prominently placed in highly trafficked areas during the month of November. The billboards represent the millions of ambitious dreamers around the country who are passionate and committed to what they are made of. These are the individuals who Ciroc Ultra Premium toasts to every day.
In addition to the bicoastal billboard reveal, Sean "Diddy" Combs will host the Emperor's Ball in New York City to celebrate the launch of Ciroc Apple on October 31st.
"Ciroc has always focused on innovation and celebration. Our flavors remain at the heart of our unprecedented success. The new Ciroc Apple combines one of my favorite flavors with the greatest ultra premium vodka," said Sean "Diddy" Combs, Chairman of Combs Enterprises. "We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks."
Ciroc Apple boasts a vivid green Apple flavor infused with a touch of ripeness and a subtly smooth, crisp finish. The newest variant can be enjoyed shaken and double strained, and also pairs excellently with Ocean Spray Cranberry Juice Cocktail. The liquid also lends itself well to a variety of twists on more traditional cocktails including the Ciroc Apple Martini, Sangria, Mimosa and Cider. Drawing inspiration from the classic creations, Ciroc Ultra Premium has developed the specialty recipes listed below.
Ciroc Ultra Premium Apple Cocktails
Ciroc Apple Martini
1.5oz. Ciroc Apple
Garnish: Apple Wheel
Shaken with ice and double-strained
The Big Apple
1.5oz. Ciroc Apple
3oz. Ocean Spray Cranberry Juice Cocktail
Garnish: Apple Slice
Ciroc Apple & Soda
1.5oz. Ciroc Apple
3oz. Club Soda
Twist of Lime
Garnish: Lime Wedge
Ciroc Apple & Apple
1.5oz. Ciroc Apple
3oz. Apple Juice
Garnish: Lime Wedge
Beginning next month, consumers can enjoy Ciroc Apple cocktails at top restaurants, bars and lounges across the country with full nationwide distribution expected for January 2016.
Ciroc Apple possesses a juicy green Apple flavor with hints of vanilla and citrus that provide for a fresh and crisp finish. The product will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $30.99 for a 750mL bottle. The specialty spirit is 70 proof and 35% ABV.
The makers of Ciroc Ultra Premium would like to remind consumers to celebrate responsibly.