22 May 2020 --- Palm Done Right (PDR) has launched a new campaign, “#SayItOnTheWrapper,” calling for transparent communication around palm oil. The initiative aims to encourage consumers to engage in a dialogue with manufacturers and retailers, urging them to be open about their palm oil use. While a shift away from palm oil consumption is observed as a result of growing awareness about the crop’s environmental impact, PDR aims to bolster the shift toward sustainable palm oil instead of eliminating it from supply chains entirely.