12 Nov 2019 --- Sainsbury’s has agreed on a strategic wholesale partnership with Coles, an Australian food and drink retailer. From early next year, Sainsbury’s will supply its own-brand products to Coles supermarkets across Australia, as well as online. The range will be white-labeled under the Coles brand and will include a selection of packaged groceries and household products. The agreement with Coles marks a key milestone in Sainsbury’s strategy to build its wholesale business, with several partnerships already in place in Asia, Europe and the UK.