SABMiller announces the launch of Peroni Nastro Azzurro in Romania
Will be aimed primarily at the on-trade market where it will be positioned in the super-premium category.
08/04/05 Following its recent re-launch in the UK, SABMiller announces that it has introduced its international premium lager, Peroni Nastro Azzurro, to the Romanian market. Through its local subsidiary Compania de Bere România (CBR), Peroni Nastro Azzurro has been available in the market since the beginning of April.
Peroni Nastro Azzurro will be supported by a marketing campaign featuring similar advertising materials to those used in the recent re-launch of the brand in the UK. In Romania, Peroni Nastro Azzurro will be aimed primarily at the on-trade market where it will be positioned in the super-premium category.
Peroni Nastro Azzurro is a well-balanced (low residual sugar content), clear pale lager made by brewing the finest spring-planted barley combined with malts and hops to create the highest standard of premium beer.
