Click Wine Group launches Sauvignon Blanc with memorable name
Fat bastard continues to enjoy steady double-digit annual growth as a result of extraordinarily high-quality wine, a fun and memorable name, and consumer friendly packaging.
08/04/05 The United States, Click Wine Group has announced the national release of Fat bastard Sauvignon Blanc on the heels of the wildly successful Merlot, which made its splash in the market just last year.
The delightful Fat bastard Sauvignon Blanc is sourced from low yielding vineyards of Languedoc-Roussillon, including the banks of the Rhone, Carcassonne, the foothills of the Massif Central and the coast in the South. Vineyards in these regions offer stony soil and favorable conditions for producing excellent crisp, fresh Sauvignon Blanc with intense fruit and grassiness flavors.
Since its launch in the United States in 1998, Fat bastard continues to enjoy steady double-digit annual growth as a result of extraordinarily high-quality wine, a fun and memorable name, and consumer friendly packaging. Today it is one of the top selling wine brands in the United States, being named a Hot Brand by Impact Magazine, an industry authority. The new Sauvignon Blanc carries in the Fat bastard tradition where quality and taste are paramount.
