SABMiller Announces Further Investment in its Southern Sudan Operations
SABMiller plc subsidiary company Southern Sudan Beverages Ltd (SSBL) announces that it is investing an additional US$15 million in its operations in South Sudan to increase production capacity and build on the strong performance of its local brand portfolio.
4/11/2011 --- SABMiller plc subsidiary company Southern Sudan Beverages Ltd (SSBL) announces that it is investing an additional US$15 million in its operations in South Sudan to increase production capacity and build on the strong performance of its local brand portfolio.
SSBL's state of the art brewery in Juba is currently at full capacity. By November 2011, today's investment will have increased brewing capacity to a total of 500,000 hectolitres.
The investment comes in response to very positive consumer acceptance of SSBL's brands in its first two years of operation and will enable the company to service the entire South Sudanese market with a balanced and affordable portfolio of brands. The popularity of the newly-launched White Bull brand and the locally brewed and bottled Nile Special brand has driven the increase in production capability. However, improved capacity will also give the company the flexibility to introduce new brands to the market.
Ian Alsworth-Elvey, Managing Director of SSBL, said "Our investment in Southern Sudan continues to bear fruit due to the country's improving economic outlook and a continued positive consumer response to our brand portfolio. Increasing our brewing capacity takes the business to the next level, supporting growth in our key mainstream segments and helping us to build market share.
"In line with our global priorities, we are continuing to build the business through the value chain, working with local farmers to improve techniques and increase yield and supporting employment in the local community. Today's announcement reinforces our commitment to this exciting and growing market."
SSBL commissioned its brewery in South Sudan in 2009 and invested US$37m to build the facility in Juba. To date, its operations in the region have created employment for 200 Sudanese. Its pioneering land lease agreement ensures that the local community receives royalties from the development and benefits from the business' continued success. SSBL, through SABMiller, is one of the largest private sector contributors to the South Sudanese economy, paying excise tax at both national and state level.
In 2010 SABMiller won nearly US$1 million funding from the Africa Enterprise Challenge Fund (AECF) to introduce an innovative local sourcing model for cassava, which will provide the ingredients from which beer will be brewed. SABMiller is partnering with leading NGO, FARM-Africa, to implement the initiative, which will bring direct and significant long-term market opportunities for around 2,000 smallholder farmers with dependants and other employment effects ensuring approximately 15,600 people could benefit in three years.
The Juba brewery will continue to provide increased carbonated soft drink (CSD) capacity of 320,000 hectolitres (from initial capacity of 60,000hl), in response to the initial popularity of SSBL's Club Minerals Sparkling Soft Drinks range and Source Pure Drinking Water.
