Danisco Breaks Through the Wholemeal Barrier

Danisco has developed a new opportunity for bakers to bake bread with a high content of natural wholemeal and masses of appeal for consumers. The breakthrough bakery system is the latest addition to the Grindsted Fiberline range, designed to help bakers bring healthier bread to a wider public.

4/11/2011 --- Grindsted Fiberline gives consumers a good reason to choose bread high in wholemeal fibre.

Danisco has developed a new opportunity for bakers to bake bread with a high content of natural wholemeal and masses of appeal for consumers.

The breakthrough bakery system is the latest addition to the Grindsted Fiberline range, designed to help bakers bring healthier bread to a wider public.

Wholemeal appeal
Despite their increasing health awareness, consumers on many markets still choose white wheat bread instead of wholemeal. Particularly children prefer the milder taste and softer texture of white bread, seeing wholemeal bread as dry, compact and uninteresting.

Grindsted Fiberline 105 is the first solution on the market to bring both long-lasting softness and improved resilience to bread with a high content of natural wholegrain.

“Our bakery system gives wholemeal bread similar eating qualities to white bread plus the benefit of a high-fibre claim. In that way, it satisfies consumer taste preferences and some important nutritional needs,” says Jan Charles Hansen, senior bakery application specialist at Danisco.

Long-lasting softness
Results from sensory analyses show that a 100% wholemeal bread made with Grindsted Fiberline 105 outperforms market standard wholemeal bread, with a far lower wholemeal content. Freshness, softness and elasticity are all improved, and shelf life is just as long as that of white bread. The system also reduces the need to add gluten to bread recipes.

“Our aim was to develop a new way for bakers to improve their healthy image, their sales and their profits. The Grindsted Fiberline range is it,” Hansen adds.

A real prize-winner
Danisco has previously launched Grindsted Fiberline for high-fibre rye bread and oat bread. In November 2010, the bakery system for rye bread won a Health Ingredients Excellence Award in the digestive health category.