Sabinsa Corporation Receives GRAS Status for Award Winning Branded Ingredient Curcumin C3 Complex

"We are excited to introduce Curcumin C3 Complex to the expanding world market as a functional food ingredient. This branded turmeric root extract, popular in the dietary supplement industry as a clinically validated 'bioprotectant' composition.

5 Aug 2009 Sabinsa Corporation received Generally Recognized As Safe (GRAS) status for its branded and patented antioxidant ingredient Curcumin C3 Complex - curcuma longa (turmeric), after a comprehensive review of safety and toxicology data by an independent panel of scientists with international repute assembled by Soni & Associates, Inc.

Curcumin C3 Complex received the coveted Nutrition Business Journal Product Merit award at the Newport Summit this past July.

Self-affirmed GRAS status allows manufacturers additional freedom to add Curcumin C3 Complex in a variety of foods and beverages ranging from baked goods to milk products, fats & oils, jams & jellies, gelatins & puddings, soups, snacks, candy, frozen dairy, imitation dairy, non-alcoholic beverages and even seasonings & flavors.

"We are excited to introduce Curcumin C3 Complex to the expanding world market as a functional food ingredient. This branded turmeric root extract, popular in the dietary supplement industry as a clinically validated 'bioprotectant' composition, is now available to manufacturers of food products as well" stated Shaheen Majeed, Sabinsa's Marketing Director.

The self affirmed GRAS monograph suggests maximum use levels of Curcumin C3 Complex of up to 0.125% w/w in specific foods, with the 90th percentile all-user estimated intake of 1.755 g Curcumin C3 Complex per person per day, as the safe level.

A common spice used in South Asian cooking, turmeric and more appropriately, the component curcuminoids, have been preclinically and/or clinically validated for their beneficial role in maintaining health and wellness. At the molecular level, the curcuminoids have been shown to inhibit nuclear factor NF kappaB (NFκB) a transcription factor that triggers inflammatory mediators. NFκB is implicated in a variety of chronic disease conditions ranging from cardiovascular diseases to cancer. Curcuminoids offer antioxidant support, antiinflammatory support, support a healthy immune system, and potentially prevent connective tissue break down through inhibiting destructive enzymes, with benefits in healthy aging. The patented, well-characterized Curcumin C3 Complex is the turmeric ingredient selected by numerous scientists in the United States and internationally, as the most desirable material to facilitate cutting edge research on curcuminoids.