R.W. Knudsen Family Introduces Two New Natural Beverage Lines Sweetened with Truvia Rebiana

The new R.W. Knudsen Family Light Juices are naturally sweetened with Truvia rebiana, a natural, zero-calorie sweetener made from the best-tasting part of the stevia leaf.

1/19/2011 --- R.W. Knudsen Family and the Truvia brand announce the introduction of R.W. Knudsen Family Light Juices, a new line of juices available in three delicious flavors, blueberry, cranberry and pomegranate, with 45 percent less calories than other superfruit blends.

The new R.W. Knudsen Family Light Juices are naturally sweetened with Truvia rebiana, a natural, zero-calorie sweetener made from the best-tasting part of the stevia leaf. Truvia rebiana offers a clean, sweet taste for food and beverage partners looking to produce zero-calorie or lower-calorie products.

"With the increased attention paid to how many calories are consumed each day through liquids alone, Truvia rebiana provides a great tasting natural zero calorie sweetener option to the new R.W. Knudsen Family Light Juices without compromising on flavor," said Zanna McFerson, assistant vice president, Cargill Health & Nutrition and business director for the Truvia enterprise. "R.W. Knudsen Family is a positive addition to the expanding list of beverages sweetened with Truvia rebiana."

The partnership with Truvia brand brings one of the first low-calorie, natural superfruit blend juices to the market. This new line provides the inherent health benefits of superfruits like cranberry, pomegranate and blueberry, while delivering the wholesome fruit flavor that consumers have come to expect from the R.W. Knudsen Family brand.

Since 1961, R.W. Knudsen Family has demonstrated a commitment to providing high-quality products that never include artificial flavors, preservatives or added sugar. The company continues to meet consumers' needs with a broad range of health-conscious fruit products, including a new addition to its Recharge line, Recharge Sports Drink Mixes, a 100-percent natural, low-calorie sports drink mix naturally sweetened with Truvia rebiana. By working once again with the Truvia brand, this new line of sports drink mix delivers essential electrolytes and optimal vitamins, without the added sugar.

Introduced in 2008, Truvia rebiana has become a leading natural sweetener ingredient partner, currently used in several beverage products including Coca-Cola's vitaminwater Zero, Sprite Green and Odwalla juices, Hansen's Natural Lo-Cal Juices and Kraft Crystal Light Pure Fitness. In addition, Truvia rebiana can also be found in yogurt, ice cream and confectionery products.

The R.W. Knudsen Family Light Juices and Recharge line are now available nationwide at Whole Foods and other natural food retailers for a suggested retail price of $3.49 and $3.99, respectively.