Raunds Bottle Helps Syrup to Squeeze Ahead

RPC Containers Raunds has manufactured an unusually-shaped squeezable bottle for the new product from the UK’s number one dessert toppings brand, Lyle’s Golden Syrup.

The new Lyle’s Squeezy Syrup range – comprising seven flavours – combines fun appeal with ingredients (including real fruit juices) that have been developed without artificial colours or preservatives.

Manufacturer Tate & Lyle required a novel packaging format that would stand out on shelf and be fun to use. The design – a contemporary twist on the famous ‘golden arch’ of Lyle’s Golden Syrup – features a contoured shape for a pleasing, tactile feel and is squeezable for fast, effective dispense.

RPC Raunds has turned this technically-challenging concept into a workable, blow moulded pack. The 268ml container is manufactured in high-clarity co-polymer polypropylene for ease of squeezability and high visibility.

The colourful shrink sleeve that decorates the container is part-clear to allow consumers to see the product. Each flavour’s sleeve and cap are colour-matched for ease of differentiation.

"Lyle’s Squeezy Syrup is a significant addition to the Lyle’s Golden Syrup brand, offering a tasty topping in an innovative family-friendly format," comments Alison Ashman, Senior Brand Manager. "The pack from RPC Raunds provides excellent functionality and visual appeal."