Oval tub labelling represents breakthrough in decoration options

A change in decoration for light butter brand Bridelight has enabled RPC Tedeco-Gizeh Troyes to achieve a breakthrough in the labelling of oval tubs.

Bridelight manufacturer Lactalis wanted to replace the existing printed decoration with wraparound labels, a process that was complicated by the shape of the container.

RPC Tedeco-Gizeh Troyes therefore collaborated with Lactalis and labelling equipment manufacturer Pago to develop a new technology specially designed to enable this.

The photographic labels for the tub have been manufactured in two designs (for soft and half-salted product varieties) for application to 250g and 500g pack sizes. The labelling of the tub wraparound is completed by the offset printing of the bottom.

The new labelling option adds to the extensive choice of decoration technologies – which includes offset printing, pre-printing and in-mould labelling – available from RPC Tedeco-Gizeh Troyes. With excellent photographic reproduction and a wider choice of designs, RPC believes labelling represents a significant aid to brands requiring a distinctive presence.

Following the success with Bridelight, there is growing interest in this new labelling technology and RPC Tedeco-Gizeh Troyes is already considering further applications.