15 Oct 2019 --- A new report from Innova Market Insights highlights the growing sophistication of Europe’s appetite for chocolate, with a push towards premium and indulgent products clearly reflected in NPD. In line with this demand, the analysis highlights that innovators are no longer restricted to simple milk, dark or white chocolate types. With the emergence of chocolate made from the entire cacao bean, alongside ruby chocolate, European consumers are craving new and exquisite varieties.