25 Sep 2019 --- Following the premiumization of KitKat chocolate bars in Japan, Nestlé Confectionery will launch its first direct-to-consumer offering in the UK with the introduction of the KitKat Chocolatory. The luxury handcrafted KitKats will be available in Britain before the end of this year and include the option for shoppers to visit an online store and “create their own break” by choosing from four types of chocolate and 14 ingredients to build their own eight-finger KitKat. Shoppers can then personalize the packaging, having it handmade to order, and delivered straight to their door.
