01 Oct 2019 --- Marking the next generation of food and beverages aiming to placate “angry” Generation Z consumers who are demanding tasty, nutritious and honest food, Barry Callebaut has launched the “Cacaofruit Experience.” This is according to Bas Smit, Global Vice President Marketing at Barry Callebaut, who spoke with FoodIngredientsFirst following the launch. In a nod to the rising consumer desire for more nutritious, well-rounded diets, the range includes WholeFruit chocolate, which is made from 100 percent cacao fruit and has at least 40 percent less sugar, 90 percent more fiber and 25 percent more protein than most dark and milk chocolates.
