05 Mar 2018 --- One of Innova Market Insights’ top trends for 2018 were “Say it with Color” and the trend is still harnessing innovation and symbolizes the power of purple. The fact that consumers “eat with their eyes” is more relevant today than ever before, in fact, the foods we buy and eat with family are often photographed and shared on social media. Increasingly the emotional aspects of food come into play; it’s all about pleasure, anticipation and our inherent love of food! We’re all becoming “foodies,” and visual appearance is the first attribute to stimulate and excite our senses.
