Purecircle and S&W Seed Company Partner to Grow Stevia Leaf in California
The stevia leaf supply contract greatly expands the existing engagement between the two firms under which S&W is currently running trials in California with proprietary PureCircle varieties.
Aug 3 2010 --- S&W Seed Company announced that it has entered into a five-year agreement with PureCircle, Limited, the world’s leading producer and marketer of high purity stevia products. The agreement provides for PureCircle to purchase stevia leaf from S&W and its subsidiary, Stevia California, bringing the two companies a step closer towards their mutual goal of growing stevia in the continental United States on a scale necessary to help support growing demand from major North American-based food and beverage manufacturers.
The new contract contains a confidential pricing arrangement and provides strong commercial incentive for S&W to accelerate commercial production of stevia leaf in California, involving significant acreage, with confidence that PureCircle will be a reliable customer. Likewise, PureCircle can expect that S&W, for its part, will focus on providing PureCircle with a reliable domestic US source of stevia leaf. More specifically, S&W anticipates supplying PureCircle with a minimum of 1000 metric tons (2.2 million pounds) of stevia leaf over the first two years of the agreement.
The stevia leaf supply contract greatly expands the existing engagement between the two firms under which S&W is currently running trials in California with proprietary PureCircle varieties. The relationship with S&W will provide support for PureCircle’s recently announced research and varietal development project, in conjunction with Michigan State University, focused on the next generation of steviol glycosides beyond Reb A.
Magomet Malsagov, CEO and Managing Director of PureCircle, stated, “The signing of this agreement signals our commitment to keep stevia leaf production as close to our end markets as possible, reducing the energy footprint of the industry and supporting the sustainability of stevia growers. This complements our much more extensive efforts in Paraguay and Kenya.”
S&W’s board of directors and management team bring decades of related agronomic experience to work for PureCircle in their development of proprietary stevia varieties in North America. Over the last 20 years, S&W has developed world leading varieties of alfalfa seed, as verified by university trials. S&W’s contract growers, most of whom have been with the Company for decades, comprise many thousands of acres of farmland in the Central Valley of California. The variety of locations, climates and soils available through this diverse grower base will provide an excellent “test bed” for optimizing cultivation techniques for the region. In addition, as techniques and superior varieties are confirmed, the large acreage available through S&W’s grower base should make rapid expansion of stevia possible.
Grover Wickersham, Chairman of S&W Seed, noted, “For 30 years, S&W has worked with California farmers to produce high quality agricultural products. We are very pleased that our efforts to bring commercial scale production of stevia to the U.S. have begun to gain measurable traction, marked by this important sourcing agreement with PureCircle. In addition to contributing what we believe will be meaningful new revenue to our Company in 2011, we are very excited about working with PureCircle to produce the highest quality stevia in a way that will be cost effective for food and beverage manufacturers and beneficial to our California growers.”
