Purac Creates New Natural and Clean Label Solutions

Regulation set by governments, guidelines implemented by retailers and a growing number of healthy claim logos have forced the food industry to re-evaluate the necessity of salt in their products.

20 Nov 2009 --- Consumers today are demanding safer, healthier and more nutritious food products. In direct response to this trend, Purac will present their ‘pure by nature’ solutions during the FIE 2009.

This includes their latest natural and label friendly preservation products PuraQ Safe, PuraQ Verdad and PuraQ Xtend as well as new products to enhance overall eating quality like Purarome. PURAC will also be targeting the health and wellness trend with topics like mineral fortification and their answer to effectively reducing sodium.

Today, the application of salt in food products and the associated health risks thereof have become a major concern amongst consumers.  Regulation set by governments, guidelines implemented by retailers and a growing number of healthy claim logos have forced the food industry to re-evaluate the necessity of salt in their products. As a result, low sodium products have grown beyond a trend and the future standard for sodium content has been redefined.

Purac helps the food industry to meet these demands for sodium reduction with their new natural innovations PURASAL P PLUS and Opti.Form PPA PLUS.  These products can effectively replace salt in food products by controlling both water activity and maintaining the overall flavour of the product. PURAC also introduces a predictive model which can help you calculate how to achieve the required water activity levels by replacing NaCl.