19 Sep 2019 --- Disruption in the protein market could cause the US livestock industry to be on the verge of bankruptcy by 2030, following a predicted 70 percent drop in demand for cow products. The bold claims are according to independent think tank RethinkX, whose report “Rethinking Food and Agriculture 2020-2030” forecasts that proteins will be five times cheaper by 2030 and 10 times cheaper by 2035 than existing animal proteins. The report aims to focus decision-makers’ attention on the scale, speed and impact of modern food disruption and highlights how approval processes for new food products will be critical.
