Premiere of the New Packaging of Cisowianka

Hygiene and quality considerations also influenced the decision. Our new caps have special fillers, which make the bottles leakproof but also easier to open.

02/05/08 At the end of April the first bottle of Cisowianka with a transparent cap will leave the production line in Drzewce near Naleczow. It will be the first mineral water with this kind of cap on the Polish market.

“It’s not just about making out product stand out”, says Edyta Bilska, marketing manager of Naleczow Zdroj. “Water by definition should be clear. We concluded that transparent caps would be the best complement of Cisowianka’s image. Hygiene and quality considerations also influenced the decision. Our new caps have special fillers, which make the bottles leakproof but also easier to open.

The see-through caps are not the only element of the producer’s new marketing strategy. Naleczow Zdroj has already released the Cisowianka mineral water with new labels with a changed colour scheme and layout. “We have simplified the lettering, improved the graphic and thanks to these changes the labels are clearer and more legible. Customers more and more often look for information on the composition of water. On the new labels this information is much better displayed, says Edyta Bilska.