30 Nov 2017 --- Developments in plant-based foods are seeing increased demand from those who do not want to commit to a full vegan or even vegetarian lifestyle but would rather pick and choose to suit their lifestyle, social life or health conditions. Lu Ann Williams, Director of Innovation at Innova Market Insights told FoodIngredientsFirst: “The category has been further boosted by the growing availability and promotion of plant-based options to traditional dairy lines, particularly beverages, but also cultured products such as yogurt, frozen desserts and ice cream, creamers and cheese.”