Pizza dipping preferred by nearly 70%- survey
Results of a new poll released by Pizza Hut(R) indicate that among those surveyed, 67% of pizza eaters are dippers.
02/02/05 The trend toward dipping pizza into sauces may be bigger than first thought. The results of a new poll released by Pizza Hut(R) indicate that among those surveyed, 67% of pizza eaters are dippers.
And, while the numbers show that dipping is in style, there is wide disparity on how people dip. In the survey, people characterized themselves as either "Little Dippers", "Double Dippers" or "Triple Dippers" most often from a list of six dipping style definitions.
The survey was conducted by i.think inc., a Dallas-based online market research company, and surveyed pizza consumers among its database of almost 250,000 Internet users asking if they like to dip their pizza into a sauce while eating it. Pizza Hut initiated the survey after its own research in 2004 indicated that 57 percent of pizza consumers dip their pizzas into sauces.
Pizza Hut is conducting a second survey via its website www.pizzahut.com, to gain more information on this dipping trend. The real-time poll is happening now and will run through the company's product launch period.
Pizza Hut Inc., a subsidiary of Yum! Brands, Inc., is the world's largest pizza restaurant company with almost 6,600 units in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category.
