Perrigo Announces FDA Clearance And Launch Of Non-GMO Infant Formulas For The US Store Brand Market
22 Jun 2016 --- Perrigo Company plc have announced it has received final US Food and Drug Administration clearance for three milk-based, store brand non-GMO infant formulas. Shipments to retail customers have already commenced.
Perrigo introduced non-GMO formulas for consumers who prefer non-GMO versions of existing products. The non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are nutritionally comparable to nationally advertised brands. As indicated on the product labels, parents can compare Store Brand:
• Infant Non-GMO to the nutrition of Enfamil Infant Non-GMO.
• Advantage Non-GMO to the nutrition of Similac Advance Non-GMO.
• Sensitivity Non-GMO to the nutrition of Similac Sensitive Non-GMO.
• Infant Non-GMO to the nutrition of Enfamil Infant Non-GMO.
• Advantage Non-GMO to the nutrition of Similac Advance Non-GMO.
• Sensitivity Non-GMO to the nutrition of Similac Sensitive Non-GMO.
Perrigo's CEO, John T. Hendrickson stated, "We know that today's millennial mom is more demanding than ever. Whether she chooses conventional, non-GMO, or organic infant formulas, Perrigo is committed to providing her with a safe, high quality, and nutritious infant formula to meet her baby's needs for growth and development."
In less than a year, the nationally advertised brands Enfamil and Similac introduced more than ten non-GMO infant formulas in the United States. Non-GMO infant formulas typically cost up to 15 percent more than conventional formulas.
According to IRI data, sales of non-GMO infant formulas already exceed $45 million. Store Brand non-GMO infant formulas can save parents more than 45 percent versus nationally advertised brands.
According to IRI data, sales of non-GMO infant formulas already exceed $45 million. Store Brand non-GMO infant formulas can save parents more than 45 percent versus nationally advertised brands.
Prominent medical and regulatory agencies, including the FDA, vigorously review genetically engineered ingredients and foods for safety. Genetically engineered food ingredients have safely been used in food production for more than 30 years. Conventional formulas, as well as non-GMO and organic formulas, offer complete nutrition and meet the same FDA safety and quality standards.
Perrigo is a leading U.S. manufacturer and supplier of infant formula. The company's ISO 9001:2008-certified, cGMP facilities are inspected annually by the FDA and based in the U.S.A. Dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.
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