Pinot's Palette Paints The Town With New Logo and Brand Updates
22 Jun 2016 --- Pinot's Palette is bringing out the paint rollers. The world's fastest growing paint-and-sip franchise is debuting a new logo and other brand updates, including new decor for studios and a revised website. The enhancements embrace the premium, upscale brand that has made Pinot's Palette an industry leader while graduating the system to the next level as the superior paint and sip experience.
Pinot's Palette is the most innovative and creative brand in the paint-and-sip category," said Co-Founder and CEO Craig Ceccanti. "It is important that our image and presentation reflect that leadership position. This new logo also signifies a recommitment to our customers in the form of The Pinot Promise."
The updated logo takes the form of a mosaic, symbolic of all the elements—wine glass and bottle, paint and palette--that makesPinot's Palette the paint-and-sip night out you can count on every time, at every studio.
The bold, new design comes from Seattle-based Heckler Associates, best known for its work with legendary brands such as Starbucks, New Balance and Panera Bread.
"Working with an iconic advertising agency is just one more differentiator in the upscale approach Pinot's Palette has embraced, and that franchise owners continue to invest in with ever-growing numbers," Ceccanti said.
The updated logo and branding will be featured in all new studios across the network. The rollout began in June with opening of the Bayshore studio in New York and the Rocklin studio in California. The Memorial City corporate location in Texas expects to debut the new look later this month.
Existing Pinot's Palette studios across the country will gradually switch over to the new look through the end of the year as well. Franchisees will have access to a remodeling program to aid in converting their studios. This includes financial incentives to be partially funded by the franchisor.
The brand update closely follows the launch of the Pinot Perks rewards program, the smart-technology online shopping component for the paint and sip industry designed for those guests who frequent studios the most.
"The updated branding speaks to the values of Pinot's Palette," Ceccanti added. "Our studios have expanded the network to more than 175 locations, and our popularity only continues to grow. We believe the new look reflects the entertaining experience our guests have come to expect from Pinot's Palette."
