Pepsi to Take Müller Yogurt Into More US Cities
Muller Quaker Dairy announced today that its fast-growing Müller yogurt brand is now expanding into more U.S. cities in the Mid-Atlantic, Great Lakes and Southeast regions, including Chicago, Atlanta, Cincinnati and Tampa.
28 Feb 2013 --- Since first launching in the northeastern U.S. last summer, Europe’s beloved yogurt brand Müller has been generating rave reviews from Americans for its delicious taste and delightful eating experience.
“With fresh flavors and unique mix-ins, Müller yogurt is a great tasting and a completely new concept for enjoying yogurt,” said Sam Lteif, chief executive officer, Muller Quaker Dairy LLC. “Europeans have loved Müller yogurt for years, now we are seeing Americans enjoy something that is truly delicious and fun to eat. Both consumers and retailers tell us they love Müller yogurt – and we’re excited to provide this fantastic experience to more people across the country.”
In launch cities, Müller yogurt will now be available in major grocery retailers including: Dillons, Dominick’s, Giant Eagle, Hannaford, Kroger, Meijer, Pathmark, Publix, Safeway, Shop Rite, Stop and Shop, Walmart and Winn-Dixie. The suggested retail prices are $.99 for Müller FrütUp and $1.29 for Müller Corner and Müller Greek Corner. Müller club packs are available at select Costco, Sam’s Club and BJ’s wholesale clubs in launch geographies.
The initial Müller products – Corner, Greek Corner, and especially FrütUp – deliver a new experience to consumers who hunger for great tasting yogurt. All Müller yogurts are made from reduced-fat, Grade A milk, full of nutrients like calcium and protein. Varieties range from 130-220 calories per serving.
The first three products from Müller in the U.S. are Müller Greek Corner, Müller Corner, and Müller FrütUp.
• Müller Corner is smooth and creamy, and made with lowfat yogurt featuring a side compartment of delightful toppings you add yourself. Yogurt varieties include Blueberry, Strawberry, Crispy Crunch, Choco Balls, Choco Flakes and Crunchy Granola.
• Müller Greek Corner is made with lowfat Greek yogurt and comes in a variety of flavors including Strawberry, Honeyed Apricot, Blackberry & Raspberry, and Caramelized Almonds.
• Müller FrütUp offers a cool, creamy, lowfat yogurt that is topped with a vibrant layer of fruit mousse. Varieties include Blueberry Bliss, Luscious Lemon, Peach Passion Fruit, Radiant Raspberry, Very Cherry and Splendid Strawberry.
