Odwalla unveils new PomaGrand beverages

18/01/06 the United States, Odwalla, the nation's leading health beverage brand, will debut its new PomaGrand juice line at the 2006 Sundance Film Festival with the introduction of three new 100% juice varieties: Pomegranate Juice, Pomegranate Berry and Pomegranate Mango. Uniquely combining the wonders of the red spectrum from nature's harvest - pomegranate and wild berry - PomaGrand delivers a refreshing new twist to pomegranate juice with wild berry extract. Now, consumers can enjoy the goodness of pomegranate juice with PomaGrand's delicious taste and harmony of anthocyanins that provide antioxidant benefits.

"The blend in Odwalla PomaGrand is less tannic than other pomegranate juices on the market, which allows for a more enjoyable drinking experience," says Barr Hogen, Odwalla Creative Chef. "The mango and berry flavors really come through because we use actual puree from those fruits."

Wild berry extract includes a blend of chokeberry, elderberry, blueberry and black currant. Blending pomegranate juice and wild berry extract results in a natural harmony of anthocyanins, components that have antioxidant properties.

"Throughout history, this richly-colored and delicious fruit has been revered as a symbol of fertility, royalty, hope and abundance," says Dr. Low Dog, family physician and Director of Botanical Studies, University of Arizona School of Medicine at Tucson, Ariz. "Ancient Egyptians put them in their tombs, and according to Greek mythology, pomegranates were believed to symbolize fertility because of their many seeds."

Pomegranates provide another flavorful way for consumers to enjoy the colors of the food rainbow. The different colors in fruits and vegetables offer a unique mixture of nutrients and phytochemicals that work synergistically when combined in whole foods to promote health.

Odwalla PomaGrand will be available in 450mL (15.2 fl.oz.) grab-n-go recyclable plastic bottles at a suggested retail price of $3.99. Consumers can find Odwalla PomaGrand on shelves in natural food stores, select supermarkets and specialty outlets throughout the country in late January.

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