Ocean Nutrition increases Australian focus
The company reported that over the last two years they have built up a sizeable business for fish oils and fish oil capsules and our microencapsulated Omega-3 powder in Australia.
As general manager, Krail's responsibilities will include the oversight and management of both the Dietary Supplement Ingredient (DS) and Healthy Food Ingredient (HFI) businesses in Australia and New Zealand. He will provide local leadership and business development support to existing business and will also be responsible for identifying and developing new business opportunities that exist in the Australian market for Omega-3s. ONC will continue to use Pacific Resources International (PRI), based in Neutral Bay, as their local distributor and sales support for their product ranges.
“Over the last two years we have built up a sizeable business for both our fish oils into fish oil capsules and our microencapsulated Omega-3 powder as healthy food ingredients for products in Australia. We think that our Australian customers can be better served with Kevin’s presence in the region because he can ensure that all customers receive our traditional ONC value added services from a local source,” said Robert Orr, president and CEO at Ocean Nutrition Canada. “Australians are among the healthiest people in the world and we believe that there are opportunities to serve this market with not only our Omega-3 fish oil products but other advanced ONC nutraceutical ingredients.”
Prior to joining ONC, Krail was general manager of Nutrition Imports Pty Ltd., which is an Australian distributor for nutritional food and sports nutrition products including the Atkins range of food products. Throughout his career, he was also the general manager and CEO at Healthy Life Pty Ltd. and the general manager of Functional Foods at the H.J. Heinz Company. Krail came to Australia in 1989 as the area director of the Asia/Pacific division at The NutraSweet Company.