NutraCea Announces Expansion of Baby Cereal Business With Orders for International and Domestic Retail Chains

14/09/07 NutraCea, a leader in stabilized rice bran (SRB) nutrient research and technology, announced its baby cereal business is expanding with the addition of two new customers; Rafferty's Garden in Australia and a new national brand that will be launched into major and specialty retail chains in the fourth quarter of 2007.

"We are extremely delighted to have two new customers for our baby cereal. Our baby cereal business is increasing significantly and we've added various line extensions to our existing product line up including multi-grain cereals, fruit-flavored cereals and DHA-fortified cereals that give customers more choices," said Margie Adelman, Senior Vice President of NutraCea.

Rafferty's Garden baby cereal will be sold throughout Australia and the new national brand will be available at major baby specialty retail chains, national chain supermarkets and the largest natural food grocery store chain in the U.S.," added Adelman.

"We've collaborated closely with NutraCea to develop an innovative range of premium baby food cereals and are set to implement a very substantial baby food launch in the Australian supermarkets. The products will be available in Australia's major supermarkets: Coles, BiLo, Woolworths, and Safeway and we're quite confident they will be successful in this category, thanks to the integral involvement of NutraCea," stated Adrian Pike, Chairman of Rafferty's Garden.

"We are very proud of our baby cereal product line, which we believe is superior in quality to many national brands that are currently available. This coincides with our business plans to build a value-added plant in the Phoenix area, which will include various packaging options and will allow us to offer customized solutions for any future customers in this rapidly expanding food segment," said Leo Gingras, Chief Operating Officer.