NutraCea and BENEO-Remy Form Distribution Agreement
NutraCea will produce stabilized rice bran (SRB) for exclusive distribution by BENEO-Remy under their "RemyLiVe" brand in over 40 countries in Europe, the Middle East and Africa (EMEA) as well as Russia, India, Australia and New Zealand.
Oct 7 2011 --- NutraCea, a global leader in the production and marketing of value added products derived from rice bran and BENEO-Remy, a world leader in functional food ingredients derived from rice, announced an exclusive, co-branded sales and marketing agreement.
Under the terms of the Distribution and Cooperation Agreement entered into on September 29, 2011, NutraCea will produce stabilized rice bran (SRB) for exclusive distribution by BENEO-Remy under their "RemyLiVe" brand in over 40 countries in Europe, the Middle East and Africa (EMEA) as well as Russia, India, Australia and New Zealand.
All exclusive products distributed under the arrangement will be co-branded and will carry NutraCea logos and trademarks in addition to BENEO's RemyLiVe branding.
In addition to the exclusive distribution of SRB products, NutraCea will also be working with BENEO-Remy on a non-exclusive basis to develop applications and sales for its RiSolubles, RiFiber, RiBalance and Defatted Rice Bran (DRB) products.
W. John Short, Chief Executive Officer of NutraCea, commented, "We are very pleased to announce our alliance with BENEO-Remy to expand the sales of our best-in-market stabilized rice bran products.BENEO-Remy has a 150 years history of manufacturing rice derivatives from white rice and distributes today in over 70 countries around the globe. By combining our best-of-breed technology with BENEO-Remy's global distribution capabilities we expect to achieve significant increases in sales and profitability for both companies."
Dominique Speleers, Commercial Managing Director of BENEO-Remy stated, "We are pleased to be the exclusive partner in distribution of SRB from NutraCea who are known for their bran stabilization technology that is seen as the gold standard in the industry. In addition to being hypoallergenic, gluten free and rich in anti-oxidants and phytosterols, NutraCea's stabilized rice bran also expands our product offering to a whole grain product option which is in line with an ongoing trend. We believe that our customers will benefit from this value added ingredient that meets consumers' expectations."
