New TV Campaign for Sourz

27 April 2015---Sourz has launched a five and a half month TV campaign, highlighting its strategic partnerships with MTV, Holi Festival of Colours and Capital FM.

The campaign, which aims to reach 11 million 18-34 year olds, has launched on MTV as well as the Sky network across TV, digital and social.

This strategic partnership positions Sourz as the official shot partner at the Holi Festival of Colours in London at the Olympic Park on 12 and 13 September – a festival synonymous with bursting colour – a perfect fit for the vibrant Sourz brand.

The campaign will give young adults of legal drinking age the chance to win tickets to the Sourz Colours Tour in the UK and a Holi Festival in Europe. In August, the partnership will be amplified across Capital FM (London) driving further awareness, competition entries and ticket sales.

The Sourz partnership with MTV to run ‘Club MTV presents… Sourz Colours Tour’ (in association with the Holi Festival of Colours) will visit 10 cities across the UK between the end of April and June, from Glasgow to London