New Syrup Concepts from WFSI Target the Rise of Varying European and African Markets
01 June 2016 --- Syrups are on the rise in the European and African markets and thus becoming a growth engine in the beverage industry. Archer Daniels Midland Company’s (ADM) WILD Flavors and Specialty Ingredients business unit (WFSI) provides a wide-ranging and attractive portfolio which satisfies the many different needs of varying markets and target groups.
The wide and attractive portfolio of WFSI syrups offers the ideal concept for every market and target-group need, making it possible for manufacturers to offer the right positioning and labeling for everything from refreshing mainstream fruit flavored syrups all the way to top-quality premium syrups with a high juice content.
Naturalness and calorie are also taken into consideration. Amongst others WFSI features syrups without artificial colors, flavors or sweeteners, making them perfect for positioning in the natural sector. Calorie-conscious consumers can select options with sweeteners and/or steviol glycosides from the stevia plant.
In addition, WFSI also produces functional syrups with vitamins or minerals, such as "Immune" with vitamin C and zinc or "Energy" with Vitamin B6, B12, biotin as well as caffeine and inositol. Innovative syrups such as delicious duo-fruit flavors (e.g. “Lime+Ginger” and “Raspberry+Mint”) and remarkable sour and bitter syrups round out the WFSI portfolio.
Expertise, market relevance and innovation
“WFSI syrups represent expertise in technology and development, market relevance and innovation,” says Melanie Wabro. “A highly qualified creative syrup team ensures that the product quality remains consistently dependable. At our production sites in Heidelberg-Eppelheim, Berlin and Amsterdam, we are constantly working on optimizing our formulations and product innovations. WFSI is the right partner for syrups – now and in the future.”
“WFSI syrups represent expertise in technology and development, market relevance and innovation,” says Melanie Wabro. “A highly qualified creative syrup team ensures that the product quality remains consistently dependable. At our production sites in Heidelberg-Eppelheim, Berlin and Amsterdam, we are constantly working on optimizing our formulations and product innovations. WFSI is the right partner for syrups – now and in the future.”
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