New Greek Yogurt Helps U.S. Consumers Get Deal-With-Life Energy

11/01/08 Beef, chicken, and fish are all great sources of protein, but do any of these come in strawberry? We didn't think so.

That's why AgroFarma, Inc., a dairy product manufacturer based in South Edmeston, N.Y., has introduced Chobani Greek Yogurt, a Greek-style yogurt that contains more than two times the amount of protein than traditional American yogurts and offers consumers a healthy way to get the energy they need for everyday life. Chobani is also all-natural, made using traditional European straining methods to deliver a rich, smooth, creamy texture and full-bodied taste.

"Many of the popular American yogurt brands add artificial ingredients and fillers such as high fructose corn syrup and corn starch to enhance taste, or have the equivalent of a candy bar in sugar content. That's not healthy eating," said Sophie Pachella, nutritionist and founder of EatStrong. "Chobani packs twice as much protein as traditional American brands while remaining very low in simple carbohydrates. It is a 100 percent all-natural way to eat healthy and obtain the energy you need."

Chobani contains five live and active cultures, and is made with milk that contains no artificial hormones. Chobani is also high in calcium and contains active probiotics for healthy digestion. With six non-fat varieties available, consumers can enjoy Chobani in fruit-on-the-bottom strawberry, blueberry, and peach, as well as honey, vanilla, and plain (which is also available in two percent and 10 percent fat varieties).

A study of more than 400 consumers found that 90 percent of them eat yogurt, and nearly half eat yogurt several times per week. The research revealed that consumers are looking for a yogurt that is a great source of protein, all natural, low in fat and calories, and includes probiotics.

"These findings are consistent with the trends we see in the marketplace right now. As consumers continue to seek out healthier ways of eating, many are adopting the Mediterranean diet, and the rewards couldn't be greater," said Hamdi Ulukaya, president, AgroFarma. "People in the Mediterranean region eat an abundance of food from plant sources, and consume yogurt and cheeses that contain lean sources of protein. Their diet, along with plenty of physical activity, contributes to the vibrant spirit we associate with a Mediterranean lifestyle."

By eating Chobani Greek yogurt, people will also be able to tap into their "CHO." Not to be confused with "Chi," CHO is what AgroFarma has identified as the practical, deal-with-life energy derived from eating natural, high-protein food sources such as Chobani Greek Yogurt. This empowering energy will help people feel good while conquering their day.

Chobani's unique cup-style packaging is available in three sizes; 6 oz., 16 oz., and 32 oz., with MSRPs of $1.59, $3.99, and $6.59, respectively. It is currently available in regional grocery and specialty food stores throughout the country.